Corvette Customer Racing Transporter
General Motors concluded the Corvette factory racing program in 2023 but maintains its support for customer teams through the new Corvette Customer Racing program. The Corvette Customer Racing transporter serves as a trackside shop where teams can purchase car parts during races and tests. I had the privilege of designing the transporter graphics to represent the American Corvette legacy on the track.
OVERVIEW
Art Director
Graphic Designer
ROLE
Here are some early concepts I designed. The main goal is to keep it clean and compelling, and meaningful. Eventually, the middle concept was approved.
BEHIND THE SCENES
Because the trailer was painted white, I had the installers wrapped the trailer black before installing any other spot graphics. The silicone caulk between the panels had to be caulked black because vinyl won’t adhere to silicone.
